Management
ā¢ Authored two books titled, āRetail Marketing in the Modern Ageā and āSelling and Negotiation Skills ā A Pragmatic Approachā.
ā¢ SAGE published the first edition of both books and the second edition is being published by Routledge by Taylor & Francis.
ā¢ Published research papers and case studies in internationally reputed journals ā indexed in ABDC, Scopus, and Web of Science (WoS).